The company
Founded in 1912 by Giovanni Bertone, Bertone quickly established itself as an iconic design house synonymous with automotive elegance and innovation. With a rich history spanning over a century, Bertone has left an indelible mark on the automotive industry, collaborating with renowned manufacturers such as Alfa Romeo, Lamborghini, and Ferrari to create timeless designs.
The new owners
Mauro and Jean-Franck Ricci are the passionate new owners of Bertone, a company with a rich history in car styling, coachbuilding, and manufacturing. The Ricci brothers have a combined total of 38 years’ experience in the global industry, with a focus on technologies, land, and air mobility. They have worked with over 22,000 engineers, including 7,000 in the automotive sector, to bring their shared dream to life. Their extensive experience in engineering and automotive, along with their successful establishment of an engineering consultancy within mobility, has positioned them to merge the invaluable Bertone design heritage with high-performance automotive engineering.
In 2022, Mauro and Jean-Franck Ricci revived the Bertone brand, marking the momentous rebirth of the renowned automotive firm. The first in a series of limited edition vehicles, the GB110, was launched in December 2022, signifying the revival and reinvention of the Bertone brand. The GB110 is described as an immensely powerful car, designed for strong acceleration, low weight, everyday use, and built with ergonomics and comfort in mind.
Overall, Mauro and Jean-Franck Ricci’s ownership of Bertone represents a significant milestone in the automotive industry, as they bring together their extensive experience and passion for engineering and automotive to breathe new life into the iconic Bertone brand.
The new car
In a landmark moment for the company, Bertone unveiled its first hypercar, the GB110, in a blaze of anticipation and excitement. Representing the pinnacle of automotive engineering and design, the GB110 embodies Bertone’s unwavering commitment to pushing the boundaries of performance and aesthetics. With its sleek lines, cutting-edge technology, and unparalleled craftsmanship, the GB110 signals a new chapter in Bertone’s storied legacy, solidifying its position as a trailblazer in the world of hypercars.
Development of the GB110 was shrouded in secrecy, with Bertone sparing no expense in creating a hypercar that would redefine performance and luxury.
The GB110’s development was driven by a team of seasoned engineers and designers, drawing upon Bertone’s rich heritage and cutting-edge technology to create a vehicle that would surpass all expectations. Every aspect of the car was meticulously crafted, from its aerodynamic bodywork to its state-of-the-art drivetrain.
At the heart of the GB110 lies a formidable powertrain, delivering blistering performance that sets new standards for hypercars.
But the GB110 is more than just a powerhouse—it’s a triumph of design and engineering. Its sleek, aerodynamic bodywork is sculpted to perfection, seamlessly blending form and function to optimize performance and efficiency. Every curve and contour is crafted with purpose, reducing drag and enhancing stability at high speeds.
In every aspect, the Bertone GB110 is a testament to the relentless pursuit of automotive excellence. From its awe-inspiring performance to its breath-taking design, it stands as a true masterpiece of engineering and craftsmanship, a fitting tribute to Bertone’s storied legacy and an icon of the hypercar world. Production will be strictly limited to 33 examples
The car will be officially launched in Monaco at the Top Marques event that runs from Wednesday 5th to Sunday 9th June, 2024.
Contact us to secure your place at the VIP launch evening on June 5th or to arrange an appointment with us to see the car at the event.
Article Credit: Casmin Group
Image Credit: Bertone
