Category: Luxury Experience

WHEN LUXURY ISN’T ENOUGH Bespoke car-buyers drive shift in consumption by the ultra-rich

You know things are changing when Bentley realises its products aren’t luxurious enough. The luxury car brand, which early this year declared record profits on record sales volumes in 2022, doubling the previous year’s profits, then announced that it needed to overhaul its production lines. Why? Because it sniffed a bigger opportunity. For which read […]

YOUR GUIDE TO SELECTING AND PURCHASING A BESPOKE VEHICLE

With the purchase of a specifically tailored luxury items such as cars and motorcycles, a level of knowledge is required to support that decision making. Whether the end product is a gift, realisation of a life long passion or considered an investment for the future there are a few key things to help you make […]

Three common mistakes made by luxury manufacturers

Introduction: Luxury brands have always held a special place in the hearts of consumers, offering not just products but also a sense of exclusivity and status. However, even the most revered luxury manufacturers are not immune to making mistakes. In this article, we will explore three common missteps made by luxury manufacturers that can impact […]

The top three luxury brand “must do’s” in 2023

The luxury sales environment of 2023 will be a competitive one, as businesses strive to stay ahead of the curve. To ensure success in this sector, it is essential for companies to focus on three key activities: understanding customer needs and preferences; developing innovative strategies; and managing lead time from order to delivery. Understanding customer […]

Casmin at Hampton Court Palace Concours of Elegance, 2023

The Hampton Court Palace Concours of Elegance is one of the most prestigious classic car events in Europe. Held annually since 2013, it has grown to become a highly anticipated event for both enthusiasts and professionals alike. At this year’s show, attendees were offered a variety of different activities including an exhibition showcasing classic cars […]

Casmin at Salon Privé – Blenheim Palace 2023

The sun was shining on the opening day of the event this year enhancing the already stunning display of cars and motorcycles. Motorcycle have been at the show for a few years, but this was the first time that show organiser David Bagley introduced them to the concours to display and speak with their founders. […]

Experience the Delage D12

An exclusive experience at the Magny Cours circuit and visit to the Delage D12 production facilities. Laurent Tapie and the team at Delage are opening their doors to prospective clients to see their amazing D12 Hybrid Hyper car in September. Dates still available at the time of going to press are between the 15th and […]

THE ROAD TO SUCCESS IS NOT JUST ABOUT BUILDING A GREAT PRODUCT…

When you have that great idea for a luxury car/motorcycle or other cool new transportation, so much of your energy goes into the development of the product that many other areas are either not considered or are put on the back burner until the prototype is ready to show to the world. We believe you […]

THE NEW LUXURY LANDSCAPE

The dynamics of the luxury market are shifting. Customer expectations are changing fast, and the way luxury brands deliver their products has to align with those expectations if they’re to remain relevant in the new luxury landscape. The Covid pandemic has caused luxury customers to reconsider what they truly value. They want products personalised, bespoke […]