A Testament to Craftsmanship and Exclusivity For the discerning motorcyclist seeking the ultimate blend of artistry, engineering, and exclusivity, Langen Motorcycles stands as a beacon of British ingenuity. Renowned for their luxury hand-built motorcycles, the brand has achieved remarkable success with its Two Stroke Motorcycle, which has captured the imagination of enthusiasts around the world. […]
Category: Luxury
Modena Automobili
The Official Press Release for the MA-01. An extreme evolution in a limited edition of an iconic Trident model returns to life through a restomod project that combines the charm and style of the past with modern technology, performance, and cutting-edge design. ONCE UPON A TIME, THERE WAS THE BITURBO In 1982, Maserati’s Biturbo inspired […]
BERTONE – Runabout
The original Runabout was more than a concept – it revolutionized automotive design, inspiring icons like the FIAT X1/9 and Lancia Stratos. Decades later, its impact endures, earning the prestigious Gran Turismo Award at the 2022 Pebble Beach Concours d’Elegance. The original 1969 Runabout has a special place in car design history. It is one […]
Casmin at the Peter Jones ‘Race for Enterprise’ event
The founders of Casmin Group, Nick and Ian will be attending the Peter Jones Foundations ‘Race for Enterprise event being held at Goodwood House and Motor Circuit on Wednesday 25th September 2024. To support the event, they have teamed up with several of their manufacturers to offer prizes in the Charity auction taking place during […]
Best day of the week to buy a car?
The best day of the week to buy a new car is Monday. Studies have shown that car buyers tend to get better deals when shopping on Mondays compared to other days of the week. This is primarily because dealerships are less busy early in the week, allowing sales staff to dedicate more time to […]
Bentley Birkin Racer
Recreating the legend The Birkin single-seater Bentley was, in effect, the Concorde of its time, the fastest car around the high Brooklands bankings. It was driven by a great British Baronet hero in Sir Henry ‘Tim’ Birkin and was the most glamorous racing car of the era. The ex-Sir Henry ‘Tim’ Birkin 1929 4½ litre […]
The Prodrive Simulator: Where Innovation, Design, and Service Converge
PRECISION ENGINEERING In the realm of motorsport, precision and innovation are paramount. As racing teams strive for perfection on the track, their off-track endeavours are equally as crucial. Enter the Prodrive Simulator, a pinnacle of engineering excellence and design ingenuity, designed by Ian Callum CBE. Prodrive, renowned for its championship-winning pedigree and technological prowess, has […]
Unleashing the Future: Elektron Motors Ignites a New Generation of Hypercars
Welcome to the world of Elektron Motors, a revolutionary hypercar company that pushes the boundaries of automotive engineering and design. Led by its visionary founder Armagan Arabul, Elektron Motors is at the forefront of the electric hypercar revolution, combining cutting-edge technology, unparalleled performance and luxury feel. Armagan’s passion for innovation has propelled Elektron Motors to […]
WHEN LUXURY ISN’T ENOUGH Bespoke car-buyers drive shift in consumption by the ultra-rich
You know things are changing when Bentley realises its products aren’t luxurious enough. The luxury car brand, which early this year declared record profits on record sales volumes in 2022, doubling the previous year’s profits, then announced that it needed to overhaul its production lines. Why? Because it sniffed a bigger opportunity. For which read […]
Three common mistakes made by luxury manufacturers
Introduction: Luxury brands have always held a special place in the hearts of consumers, offering not just products but also a sense of exclusivity and status. However, even the most revered luxury manufacturers are not immune to making mistakes. In this article, we will explore three common missteps made by luxury manufacturers that can impact […]
The top three luxury brand “must do’s” in 2023
The luxury sales environment of 2023 will be a competitive one, as businesses strive to stay ahead of the curve. To ensure success in this sector, it is essential for companies to focus on three key activities: understanding customer needs and preferences; developing innovative strategies; and managing lead time from order to delivery. Understanding customer […]
A brand new Bizzarrini car is born…
We are very pleased to be working with Bizzarrini on their 5300 GT of which only 24 examples will be made. This is a recreation of their victorious Le Mans 24 hr car. They have just released information on the all new model and the exciting story from Bizzarrini continues below… The GIOTTO We are proud to reveal our first completely new car, the Giotto. Named after company founder, Giotto Bizzarrini, this is a limited run super sports car focused on delivering Italian design, exceptional luxury and an ultimate dedication to driving enjoyment. A purist choice, authentic and incredibly rare. In the Giotto, a partnership first established 60 years ago is rekindled, with Giorgetto Giugiaro penning the design alongside his son Fabrizio. A young Giugiaro, whilst at Bertone contributed to the design of the Bizzarrini 5300 GT, so naturally there was no more qualified an individual to establish the design language of the first entirely new Bizzarrini model. […]
British Motor Show 2023
Casmin at the British Motor Show in Farnborough Nick Campolucci and Ian Smith of Casmin Group attended the British Motor Show on its opening day (Thursday 17th August). Last year the show attracted more than 60,000 visitors over its four days and this years event had even more features to entertain customers and for specialist […]
THE ROAD TO SUCCESS IS NOT JUST ABOUT BUILDING A GREAT PRODUCT…
When you have that great idea for a luxury car/motorcycle or other cool new transportation, so much of your energy goes into the development of the product that many other areas are either not considered or are put on the back burner until the prototype is ready to show to the world. We believe you […]
Handle with care…
What it takes to look after you customers.. Customer care is an essential part of any business, but it is especially important for high net worth individuals. These customers expect a certain level of service that can only be provided through personalised customer care. At our company, we understand the importance of listening to and […]
Casmin at the GP Ball 2023
An annual event held at the Hurlingham Club in London was in support of UNICEF this year. The black tie event kicked off with a champagne reception followed by a drive by of some very famous and iconic Formula One cars from times gone by. Ian and Nick, the founders of Casmin Group hosted a […]
Delage Automobiles. Back at Le Mans 24hr
Do you remember Delage Automobiles? A French company established in 1905 by Louis Delage that made some of the most luxurious vehicles of the time. They also went racing and had several successes include a win at Le Mans 24hr. Delage has been reborn with the support of the “Friends of Delage Association” and inspired entrepreneur Laurent […]
THE NEW LUXURY LANDSCAPE
The dynamics of the luxury market are shifting. Customer expectations are changing fast, and the way luxury brands deliver their products has to align with those expectations if they’re to remain relevant in the new luxury landscape. The Covid pandemic has caused luxury customers to reconsider what they truly value. They want products personalised, bespoke […]