Background to the car The Birkin single-seater Bentley was, in effect, the Concorde of its time, the fastest car around the high Brooklands bankings. It was driven by a great British Baronet hero in Sir Henry ‘Tim’ Birkin and was the most glamorous racing car of the era. The ex-Sir Henry ‘Tim’ Birkin 1929 4½ […]
PRECISION ENGINEERING In the realm of motorsport, precision and innovation are paramount. As racing teams strive for perfection on the track, their off-track endeavours are equally as crucial. Enter the Prodrive Simulator, a pinnacle of engineering excellence and design ingenuity, designed by Ian Callum CBE. Prodrive, renowned for its championship-winning pedigree and technological prowess, has […]
Welcome to the world of Elektron Motors, a revolutionary hypercar company that pushes the boundaries of automotive engineering and design. Led by its visionary founder Armagan Arabul, Elektron Motors is at the forefront of the electric hypercar revolution, combining cutting-edge technology, unparalleled performance and luxury feel. Armagan’s passion for innovation has propelled Elektron Motors to […]
You know things are changing when Bentley realises its products aren’t luxurious enough. The luxury car brand, which early this year declared record profits on record sales volumes in 2022, doubling the previous year’s profits, then announced that it needed to overhaul its production lines. Why? Because it sniffed a bigger opportunity. For which read […]
Introduction: Luxury brands have always held a special place in the hearts of consumers, offering not just products but also a sense of exclusivity and status. However, even the most revered luxury manufacturers are not immune to making mistakes. In this article, we will explore three common missteps made by luxury manufacturers that can impact […]
The luxury sales environment of 2023 will be a competitive one, as businesses strive to stay ahead of the curve. To ensure success in this sector, it is essential for companies to focus on three key activities: understanding customer needs and preferences; developing innovative strategies; and managing lead time from order to delivery. Understanding customer […]
We are very pleased to be working with Bizzarrini on their 5300 GT of which only 24 examples will be made. This is a recreation of their victorious Le Mans 24 hr car. They have just released information on the all new model and the exciting story from Bizzarrini continues below… The GIOTTO We are proud to reveal our first completely new car, the Giotto. Named after company founder, Giotto Bizzarrini, this is a limited run super sports car focused on delivering Italian design, exceptional luxury and an ultimate dedication to driving enjoyment. A purist choice, authentic and incredibly rare. In the Giotto, a partnership first established 60 years ago is rekindled, with Giorgetto Giugiaro penning the design alongside his son Fabrizio. A young Giugiaro, whilst at Bertone contributed to the design of the Bizzarrini 5300 GT, so naturally there was no more qualified an individual to establish the design language of the first entirely new Bizzarrini model. […]
Casmin at the British Motor Show in Farnborough Nick Campolucci and Ian Smith of Casmin Group attended the British Motor Show on its opening day (Thursday 17th August). Last year the show attracted more than 60,000 visitors over its four days and this years event had even more features to entertain customers and for specialist […]
When you have that great idea for a luxury car/motorcycle or other cool new transportation, so much of your energy goes into the development of the product that many other areas are either not considered or are put on the back burner until the prototype is ready to show to the world. We believe you […]
What it takes to look after you customers.. Customer care is an essential part of any business, but it is especially important for high net worth individuals. These customers expect a certain level of service that can only be provided through personalised customer care. At our company, we understand the importance of listening to and […]
An annual event held at the Hurlingham Club in London was in support of UNICEF this year. The black tie event kicked off with a champagne reception followed by a drive by of some very famous and iconic Formula One cars from times gone by. Ian and Nick, the founders of Casmin Group hosted a […]
Do you remember Delage Automobiles? A French company established in 1905 by Louis Delage that made some of the most luxurious vehicles of the time. They also went racing and had several successes include a win at Le Mans 24hr. Delage has been reborn with the support of the “Friends of Delage Association” and inspired entrepreneur Laurent […]
The dynamics of the luxury market are shifting. Customer expectations are changing fast, and the way luxury brands deliver their products has to align with those expectations if they’re to remain relevant in the new luxury landscape. The Covid pandemic has caused luxury customers to reconsider what they truly value. They want products personalised, bespoke […]