PRECISION ENGINEERING In the realm of motorsport, precision and innovation are paramount. As racing teams strive for perfection on the track, their off-track endeavours are equally as crucial. Enter the Prodrive Simulator, a pinnacle of engineering excellence and design ingenuity, designed by Ian Callum CBE. Prodrive, renowned for its championship-winning pedigree and technological prowess, has […]
Category: Lifestyle
WHEN LUXURY ISN’T ENOUGH Bespoke car-buyers drive shift in consumption by the ultra-rich
You know things are changing when Bentley realises its products aren’t luxurious enough. The luxury car brand, which early this year declared record profits on record sales volumes in 2022, doubling the previous year’s profits, then announced that it needed to overhaul its production lines. Why? Because it sniffed a bigger opportunity. For which read […]
Three common mistakes made by luxury manufacturers
Introduction: Luxury brands have always held a special place in the hearts of consumers, offering not just products but also a sense of exclusivity and status. However, even the most revered luxury manufacturers are not immune to making mistakes. In this article, we will explore three common missteps made by luxury manufacturers that can impact […]
The top three luxury brand “must do’s” in 2023
The luxury sales environment of 2023 will be a competitive one, as businesses strive to stay ahead of the curve. To ensure success in this sector, it is essential for companies to focus on three key activities: understanding customer needs and preferences; developing innovative strategies; and managing lead time from order to delivery. Understanding customer […]
Casmin at Hampton Court Palace Concours of Elegance, 2023
The Hampton Court Palace Concours of Elegance is one of the most prestigious classic car events in Europe. Held annually since 2013, it has grown to become a highly anticipated event for both enthusiasts and professionals alike. At this year’s show, attendees were offered a variety of different activities including an exhibition showcasing classic cars […]
Casmin at Salon Privé – Blenheim Palace 2023
The sun was shining on the opening day of the event this year enhancing the already stunning display of cars and motorcycles. Motorcycle have been at the show for a few years, but this was the first time that show organiser David Bagley introduced them to the concours to display and speak with their founders. […]
Casmin at the GP Ball 2023
An annual event held at the Hurlingham Club in London was in support of UNICEF this year. The black tie event kicked off with a champagne reception followed by a drive by of some very famous and iconic Formula One cars from times gone by. Ian and Nick, the founders of Casmin Group hosted a […]
THE NEW LUXURY LANDSCAPE
The dynamics of the luxury market are shifting. Customer expectations are changing fast, and the way luxury brands deliver their products has to align with those expectations if they’re to remain relevant in the new luxury landscape. The Covid pandemic has caused luxury customers to reconsider what they truly value. They want products personalised, bespoke […]
FARELADY
In a world where taxis are regarded as utilitarian vehicles, meet the Farelady edition, the modern exception. BRITISH BRAND A British brand with more than 100 years of history, the London Electric Vehicle Company, formerly known as the London Taxi Company, created with the advanced TX5 model the world’s most instantly recognisable electrically-powered taxi. Having […]
IMOGEN FLYNN – Private Styling Service
We are very pleased to announce a partnership with Ladies and Gentlemen’s styling specialist Imogen Flynn. As well as offering the latest exciting cars, motorcycles and other exotic machinery, Casmin Group are expanding activities based on our customers’ requirements for complimentary services in the lifestyle arena. Ian, Co-Founder at Casmin Group said, “This is a […]
Collaboration with Stella Scordellis – Premium Photography
We are very excited to announce we have agreed a collaboration with Stella Scordellis – automotive and lifestyle photographer. Stella has over 35 years experience photographing people and their loves, including classic and superscar collections and behind the scenes at automotive events including Formula One, The British Grand Prix. This collaboration stems from our mutual passion for beautiful […]