Category: Customer Experience

Casmin Auto Fund

What is Casmin Auto Fund? Casmin Auto is an investment syndicate that offers exclusive opportunities to invest in high-growth companies within the luxury automotive sector. By joining their network, investors can back innovative automotive businesses, access strategic investments, receive market insights, and become part of a community focused on portfolio growth. Casmin Auto is a […]

The Prodrive Simulator: Where Innovation, Design, and Service Converge

PRECISION ENGINEERING In the realm of motorsport, precision and innovation are paramount. As racing teams strive for perfection on the track, their off-track endeavours are equally as crucial. Enter the Prodrive Simulator, a pinnacle of engineering excellence and design ingenuity, designed by Ian Callum CBE. Prodrive, renowned for its championship-winning pedigree and technological prowess, has […]

YOUR BUILDERS PROVENANCE

Things you should know about… This is the first of the more detailed articles we have created for you to use. Head v’s Heart… After you have fallen in love with the car or motorcycle you have seen, (Heart), there needs to be some rationalisation (Head) to ensure you are making an informed decision. This […]

WHEN LUXURY ISN’T ENOUGH Bespoke car-buyers drive shift in consumption by the ultra-rich

You know things are changing when Bentley realises its products aren’t luxurious enough. The luxury car brand, which early this year declared record profits on record sales volumes in 2022, doubling the previous year’s profits, then announced that it needed to overhaul its production lines. Why? Because it sniffed a bigger opportunity. For which read […]

YOUR GUIDE TO SELECTING AND PURCHASING A BESPOKE VEHICLE

With the purchase of a specifically tailored luxury items such as cars and motorcycles, a level of knowledge is required to support that decision making. Whether the end product is a gift, realisation of a life long passion or considered an investment for the future there are a few key things to help you make […]

The top three luxury brand “must do’s” in 2023

The luxury sales environment of 2023 will be a competitive one, as businesses strive to stay ahead of the curve. To ensure success in this sector, it is essential for companies to focus on three key activities: understanding customer needs and preferences; developing innovative strategies; and managing lead time from order to delivery. Understanding customer […]

Casmin at Hampton Court Palace Concours of Elegance, 2023

The Hampton Court Palace Concours of Elegance is one of the most prestigious classic car events in Europe. Held annually since 2013, it has grown to become a highly anticipated event for both enthusiasts and professionals alike. At this year’s show, attendees were offered a variety of different activities including an exhibition showcasing classic cars […]

Experience the Delage D12

An exclusive experience at the Magny Cours circuit and visit to the Delage D12 production facilities. Laurent Tapie and the team at Delage are opening their doors to prospective clients to see their amazing D12 Hybrid Hyper car in September. Dates still available at the time of going to press are between the 15th and […]

THE ROAD TO SUCCESS IS NOT JUST ABOUT BUILDING A GREAT PRODUCT…

When you have that great idea for a luxury car/motorcycle or other cool new transportation, so much of your energy goes into the development of the product that many other areas are either not considered or are put on the back burner until the prototype is ready to show to the world. We believe you […]

THE NEW LUXURY LANDSCAPE

The dynamics of the luxury market are shifting. Customer expectations are changing fast, and the way luxury brands deliver their products has to align with those expectations if they’re to remain relevant in the new luxury landscape. The Covid pandemic has caused luxury customers to reconsider what they truly value. They want products personalised, bespoke […]

How to find customers

What can you do for us? We often get asked this by prospective clients in our first meeting.  When a manufacturer has poured their heart and soul into the development of their product, taking it from concept through development, testing and then into production before finally signing it off as ready for excited new customers.  […]

Customer Lifecycle

Many of us know about the product life cycle but not as many know about or implement the customer lifecycle. Our focus tends to be on growing customers by working the marketing/social media aspects of our business to fill the hopper with leads that we can qualify into prospects then finally sell our products to […]

Your Customer’s Journey

What does your customer journey look like..? It has been said that a company’s customer journey is what the customer “has to” go through if they want to buy their product. The reason for this, especially when considering a high value luxury or bespoke purchase is that the engineering team need to know certain things […]