The best day of the week to buy a new car is Monday. Studies have shown that car buyers tend to get better deals when shopping on Mondays compared to other days of the week. This is primarily because dealerships are less busy early in the week, allowing sales staff to dedicate more time to negotiations with customers.
Why Monday?
- Less Busy Environment: Dealerships typically experience lower foot traffic on Mondays, which means salespeople can focus more on individual customers. This can lead to more personalized service and potentially better deals.
- Sales Quotas: Many dealerships aim to meet monthly and quarterly sales targets. As a result, they may be more willing to negotiate on price at the beginning of the week, especially if they are trying to boost their numbers.
- Relaxed Buying Experience: Shopping on a Monday can also provide a more relaxed atmosphere, making the car-buying experience less stressful.
If you are a specialist builder?
This is less important when buying a bespoke hand-built vehicle but evenings and the weekend does offer the opportunity for a stress free opportunity to research and discover what you want from a car.
Specialist builders should be providing their prospects with digital brochures and information during the early evening or over the weekend as a result of this to ensure higher open and read rates.
It is also important to make this information available to share with friends and family should they wish to get a second opinion. So make sure documents are WhatsApp friendly and file size is kept to a minimum.
“It may be your business but it is their pleasure”
Article Credit: Casmin Group
Image Credit: Toa Heftiba