Author: Nick Campolucci

Pininfarina Classiche Certification

To ensure the provenance of the classic and even more recent cars that you own, Pininfarina have created a new department available to the general public that provides certification on the vehicles associated with Pininfarina design. Below we provide an insight into the size and scale of their offering as well as the process and […]

The Prodrive Simulator: Where Innovation, Design, and Service Converge

PRECISION ENGINEERING In the realm of motorsport, precision and innovation are paramount. As racing teams strive for perfection on the track, their off-track endeavours are equally as crucial. Enter the Prodrive Simulator, a pinnacle of engineering excellence and design ingenuity, designed by Ian Callum CBE. Prodrive, renowned for its championship-winning pedigree and technological prowess, has […]

Unleashing the Future: Elektron Motors Ignites a New Generation of Hypercars

Welcome to the world of Elektron Motors, a revolutionary hypercar company that pushes the boundaries of automotive engineering and design. Led by its visionary founder Armagan Arabul, Elektron Motors is at the forefront of the electric hypercar revolution, combining cutting-edge technology, unparalleled performance and luxury feel. Armagan’s passion for innovation has propelled Elektron Motors to […]

YOUR GUIDE TO SELECTING AND PURCHASING A BESPOKE VEHICLE

With the purchase of a specifically tailored luxury items such as cars and motorcycles, a level of knowledge is required to support that decision making. Whether the end product is a gift, realisation of a life long passion or considered an investment for the future there are a few key things to help you make […]

How to find customers

What can you do for us? We often get asked this by prospective clients in our first meeting.  When a manufacturer has poured their heart and soul into the development of their product, taking it from concept through development, testing and then into production before finally signing it off as ready for excited new customers.  […]

Customer Lifecycle

Many of us know about the product life cycle but not as many know about or implement the customer lifecycle. Our focus tends to be on growing customers by working the marketing/social media aspects of our business to fill the hopper with leads that we can qualify into prospects then finally sell our products to […]

Your Customer’s Journey

What does your customer journey look like..? It has been said that a company’s customer journey is what the customer “has to” go through if they want to buy their product. The reason for this, especially when considering a high value luxury or bespoke purchase is that the engineering team need to know certain things […]